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Helping companies build
and engage an active audience.
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 22, 2019
Published by
CindyC
at
October 22, 2019
Categories
audience development
Consulting
Database
email marketing
Featured
Speaking
My Recent AAMP Presentation Materials Here
A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
May 7, 2019
Published by
CindyC
at
May 7, 2019
Categories
audience development
Content Marketing
Featured
5 Usable Ideas from OX3
There was an abundance of informative content and networking at Omeda’s OX3 event this past week.
[…]
November 26, 2018
Published by
CindyC
at
November 26, 2018
Categories
audience development
Customers
Emedia
Featured
Marketing
Testing
8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages
I got 150+ emails in less than 3 days about Black Friday shopping! And then another
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
February 28, 2018
Published by
CindyC
at
February 28, 2018
Categories
audience development
Content Marketing
Customers
Database
Strategy
The Case for Audience Development Professionals as Content Marketers
Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day
[…]
December 6, 2017
Published by
CindyC
at
December 6, 2017
Categories
audience development
email marketing
Marketing
Planning
5 Ways to Jumpstart Your New Year Marketing Efforts Now
It’s tempting to glide though the occasional slow work days of this holiday season, doing the
[…]
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