July 9, 2020

USPS Rule Extension Benefits Periodicals

A welcome temporary reprieve from the USPS, for periodicals mailers! A USPS rule exception will allow […]
March 24, 2020

Marketing and Database Ideas You Can Use Now

People are craving information and the opportunity to have control over something in this crazy world […]
March 18, 2020

5 Ideas to Help You Market Now, during Turbulent Times

Audience marketers, here are 5 ideas you can use now to reach out to your customers. […]
February 26, 2020

Expanded Marketing Data Acronym List

The list of marketing acronyms grows!  There have been changes from my first blog list to […]
December 10, 2019

AAMP and My New Board Membership

I am excited to announce that I have been elected VP, Membership for the AAMP (Association […]
November 12, 2019

What is ABM, and how do you use it? Part 1

I hear publishing executives and sales regularly state they need to offer ABM programs.  But when […]
October 22, 2019

My Recent AAMP Presentation Materials Here

A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the […]
October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
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