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Helping media companies build
and engage an active audience.
October 31, 2022
Published by
CindyC
at
October 31, 2022
Categories
audience development
Content Marketing
Featured
Testing
Easy, Inexpensive Ideas to Increase Website Engagement
Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases. Marketers continue
[…]
May 17, 2022
Published by
CindyC
at
May 17, 2022
Categories
audience development
Content Marketing
Database
Featured
monetize
My Photos
Strategy
9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights
2 in-person events in 2 weeks after 2+ years working from home! They were invigorating, educational,
[…]
March 24, 2022
Published by
CindyC
at
March 24, 2022
Categories
audience development
Business
career
Consulting
Featured
What the heck do audience marketers do every day??
After 20+ years of consulting, it’s clear to me that every company has different ideas of
[…]
October 25, 2021
Published by
CindyC
at
October 25, 2021
Categories
audience development
Database
Featured
Testing
Ideas for Building Database for SMS Marketing
Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported
[…]
June 21, 2021
Published by
CindyC
at
June 21, 2021
Categories
audience development
Consulting
Featured
Planning
Periodicals Prep Help Guide
4,000,000,000+. That is the stunning number of magazines mailed through the USPS in 2019, according to
[…]
June 1, 2021
Published by
CindyC
at
June 1, 2021
Categories
audience development
Content Marketing
Create
Customers
email marketing
Emedia
Featured
Marketing
Part 2: To Gate or Not to Gate
“Gating” your website is when you allow site visitors to view a certain number of articles
[…]
May 18, 2021
Published by
CindyC
at
May 18, 2021
Categories
audience development
Content Marketing
Create
Customers
email marketing
Featured
Marketing
Part 1: Pop-up Ads are Popping up Everywhere, For Good Reason
Are website pop up ads annoying or effective?? While the ads can be distracting, they are
[…]
October 14, 2020
Published by
CindyC
at
October 14, 2020
Categories
audience development
Coronavirus Media Impact
Customers
Featured
Marketing
Planning
Hot Audience Development Topics
Last week I had the honor of being on a panel during the first of 3
[…]
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