December 10, 2019

AAMP and My New Board Membership

I am excited to announce that I have been elected VP, Membership for the AAMP (Association […]
November 12, 2019

What is ABM, and how do you use it? Part 1

I hear publishing executives and sales regularly state they need to offer ABM programs.  But when […]
October 22, 2019

My Recent AAMP Presentation Materials Here

A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the […]
October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
May 7, 2019

5 Usable Ideas from OX3

There was an abundance of informative content and networking at Omeda’s OX3 event this past week.  […]
November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
October 5, 2018

My Top 10 Takeaways from Digital Summit, Chicago

Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago.   This […]
February 28, 2018

The Case for Audience Development Professionals as Content Marketers

Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
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