May 17, 2022

9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights

2 in-person events in 2 weeks after 2+ years working from home!  They were invigorating, educational, […]
March 24, 2022

What the heck do audience marketers do every day??

After 20+ years of consulting, it’s clear to me that every company has different ideas of […]
October 25, 2021

Ideas for Building Database for SMS Marketing

Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
June 21, 2021

Periodicals Prep Help Guide

4,000,000,000+.  That is the stunning number of magazines mailed through the USPS in 2019, according to […]
June 1, 2021

Part 2: To Gate or Not to Gate

“Gating” your website is when you allow site visitors to view a certain number of articles […]
May 18, 2021

Part 1: Pop-up Ads are Popping up Everywhere, For Good Reason

Are website pop up ads annoying or effective??  While the ads can be distracting, they are […]
October 14, 2020

Hot Audience Development Topics

Last week I had the honor of being on a panel during the first of 3 […]
October 6, 2020

I am Speaking at AAMP/MCMA Candid Conversations

Join us! I will be speaking this Friday, 10/9 with some dynamic women about today’s issues […]
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