October 5, 2018

My Top 10 Takeaways from Digital Summit, Chicago

Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago.   This […]
August 30, 2018

The List–A Critical Key to your Marketing Success

Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.
June 29, 2017

4 Ideas for Re-Engaging Inactive Customers

How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
February 22, 2017

8 Questions To Ask About a Database Before Advertising

Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise […]
August 3, 2016

White Papers & Lead Generation-Part 2

Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
June 8, 2016

White Papers & Lead Generation—Evolving Daily. Part 1

White papers are reports usually offered as free downloads. The content is a focused topic  that […]
May 11, 2016

What is YOUR Database STRATEGY?

In a publishing or information services company, every department has data. A lot of it. In […]
March 16, 2016

Spring Cleaning Your …. Data

Spring, is a time when many people clean out their cabinets, basements, spice drawers, closets. It […]
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