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Helping media companies build
and engage an active audience.
August 19, 2019
Published by
CindyC
at
August 19, 2019
Categories
data
Database
Featured
5 Areas to Consider When Creating Your Database
Recently my mom and I spent hours going through 2 cabinets full of my parents’ files.
[…]
June 13, 2019
Published by
CindyC
at
June 13, 2019
Categories
data
Database
Featured
Database Management Ideas to Better Organize and Use your Company Information
Here is a little word play…not quite rhymes… with some ideas of how I think you
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
August 30, 2018
Published by
CindyC
at
August 30, 2018
Categories
data
Featured
Marketing
The List–A Critical Key to your Marketing Success
Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.
June 29, 2017
Published by
CindyC
at
June 29, 2017
Categories
audience development
Customers
data
Database
Emedia
4 Ideas for Re-Engaging Inactive Customers
How fresh is your customer list? Business email data decay rates vary depending on industries reached,
[…]
February 22, 2017
Published by
CindyC
at
February 22, 2017
Categories
data
Database
email marketing
8 Questions To Ask About a Database Before Advertising
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise
[…]
August 3, 2016
Published by
CindyC
at
August 3, 2016
Categories
Content Marketing
Customers
data
Database
Emedia
Marketing
Strategy
Testing
White Papers & Lead Generation-Part 2
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic,
[…]
June 8, 2016
Published by
CindyC
at
June 8, 2016
Categories
data
Database
monetize
White Papers & Lead Generation—Evolving Daily. Part 1
White papers are reports usually offered as free downloads. The content is a focused topic that
[…]
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