October 5, 2018
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This […]
August 30, 2018
Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.
June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
February 22, 2017
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise […]
August 3, 2016
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
June 8, 2016
White papers are reports usually offered as free downloads. The content is a focused topic that […]
May 11, 2016
In a publishing or information services company, every department has data. A lot of it. In […]
March 16, 2016
Spring, is a time when many people clean out their cabinets, basements, spice drawers, closets. It […]