April 28, 2020

To Mail or Not to Mail, Part 1

To mail or not to mail—magazines, I mean—is the question.  With people working at home, some […]
February 12, 2020

My 101st Website Blog Post!

Celebration time—this is blog post 101!  The first 100 covered a wide variety of topics including […]
March 7, 2018

GDPR is Coming–Are you Prepared? Part 1

Apologies in advance that this post is so long. There is a lot of information to […]
February 28, 2018

The Case for Audience Development Professionals as Content Marketers

Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
October 27, 2016

Importance of Gearing Marketing Content to the Buying Process

Who are your marketing messages created for?  Do you have materials for people in every stage […]
September 23, 2016

Technology Changes: A Group Effort

Firm A: Technology specialist got a new email provider. Prior to this, there were no discussions […]
August 3, 2016

White Papers & Lead Generation-Part 2

Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
May 11, 2016

What is YOUR Database STRATEGY?

In a publishing or information services company, every department has data. A lot of it. In […]
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