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Helping media companies build
and engage an active audience.
April 28, 2020
Published by
CindyC
at
April 28, 2020
Categories
Featured
monetize
Strategy
To Mail or Not to Mail, Part 1
To mail or not to mail—magazines, I mean—is the question. With people working at home, some
[…]
February 12, 2020
Published by
CindyC
at
February 12, 2020
Categories
Business
Create
Featured
My Photos
Strategy
Success
Thought Leadership
My 101st Website Blog Post!
Celebration time—this is blog post 101! The first 100 covered a wide variety of topics including
[…]
March 7, 2018
Published by
CindyC
at
March 7, 2018
Categories
Content Marketing
Database
Emedia
Strategy
GDPR is Coming–Are you Prepared? Part 1
Apologies in advance that this post is so long. There is a lot of information to
[…]
February 28, 2018
Published by
CindyC
at
February 28, 2018
Categories
audience development
Content Marketing
Customers
Database
Strategy
The Case for Audience Development Professionals as Content Marketers
Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day
[…]
October 27, 2016
Published by
CindyC
at
October 27, 2016
Categories
audience development
Content Marketing
Customers
Strategy
Importance of Gearing Marketing Content to the Buying Process
Who are your marketing messages created for? Do you have materials for people in every stage
[…]
September 23, 2016
Published by
CindyC
at
September 23, 2016
Categories
Consulting
Database
Strategy
Technology Changes: A Group Effort
Firm A: Technology specialist got a new email provider. Prior to this, there were no discussions
[…]
August 3, 2016
Published by
CindyC
at
August 3, 2016
Categories
Content Marketing
Customers
data
Database
Emedia
Marketing
Strategy
Testing
White Papers & Lead Generation-Part 2
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic,
[…]
May 11, 2016
Published by
CindyC
at
May 11, 2016
Categories
data
Database
Strategy
What is YOUR Database STRATEGY?
In a publishing or information services company, every department has data. A lot of it. In
[…]
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