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Helping media companies build
and engage an active audience.
October 14, 2020
Published by
CindyC
at
October 14, 2020
Categories
audience development
Coronavirus Media Impact
Customers
Featured
Marketing
Planning
Hot Audience Development Topics
Last week I had the honor of being on a panel during the first of 3
[…]
March 18, 2020
Published by
CindyC
at
March 18, 2020
Categories
audience development
Content Marketing
Customers
email marketing
Featured
5 Ideas to Help You Market Now, during Turbulent Times
Audience marketers, here are 5 ideas you can use now to reach out to your customers.
[…]
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
November 26, 2018
Published by
CindyC
at
November 26, 2018
Categories
audience development
Customers
Emedia
Featured
Marketing
Testing
8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages
I got 150+ emails in less than 3 days about Black Friday shopping! And then another
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
February 28, 2018
Published by
CindyC
at
February 28, 2018
Categories
audience development
Content Marketing
Customers
Database
Strategy
The Case for Audience Development Professionals as Content Marketers
Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day
[…]
June 29, 2017
Published by
CindyC
at
June 29, 2017
Categories
audience development
Customers
data
Database
Emedia
4 Ideas for Re-Engaging Inactive Customers
How fresh is your customer list? Business email data decay rates vary depending on industries reached,
[…]
May 17, 2017
Published by
CindyC
at
May 17, 2017
Categories
Business
career
Customers
LinkedIn is not Facebook. Or am I confused?
LinkedIn is a valuable tool for me to stay on top of job changes colleagues are
[…]
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