November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
October 5, 2018

My Top 10 Takeaways from Digital Summit, Chicago

Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago.   This […]
February 28, 2018

The Case for Audience Development Professionals as Content Marketers

Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
June 29, 2017

4 Ideas for Re-Engaging Inactive Customers

How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
May 17, 2017

LinkedIn is not Facebook. Or am I confused?

LinkedIn is a valuable tool for me to stay on top of job changes colleagues are […]
March 22, 2017

Customer Service Web Pages–Make them Usable, Findable

Your customers ARE your business. They can refer you to others, brag about your service, or […]
November 22, 2016

How Not to Say Thank you

I think it’s important to say thank you to your customers. When they buy something or […]
October 27, 2016

Importance of Gearing Marketing Content to the Buying Process

Who are your marketing messages created for?  Do you have materials for people in every stage […]
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