June 13, 2019
Here is a little word play…not quite rhymes… with some ideas of how I think you […]
March 7, 2018
Apologies in advance that this post is so long. There is a lot of information to […]
February 28, 2018
Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
September 20, 2017
Last week I gave a presentation at the annual AAMP annual conference (Association for Audience Marketing […]
June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
February 22, 2017
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise […]
September 23, 2016
Firm A: Technology specialist got a new email provider. Prior to this, there were no discussions […]