September 27, 2022

92 Days

92 days.  That is how many days are in the 4th quarter, less a myriad of […]
August 9, 2022

Celebrate–It’s National Book Lovers Day!

National Book Lover’s Day is today.  What a wonderful “unofficial”  holiday to lose yourself, find yourself, […]
May 17, 2022

9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights

2 in-person events in 2 weeks after 2+ years working from home!  They were invigorating, educational, […]
May 4, 2022

Inspired Learning

I recently had the honor of attending Northwestern/Kellogg’s for Women Board Director Development program.  I was […]
March 24, 2022

What the heck do audience marketers do every day??

After 20+ years of consulting, it’s clear to me that every company has different ideas of […]
December 19, 2021

Reflections of Working During a Pandemic

This month I attended my first in-person client meeting since the pandemic started—at an international conference […]
October 25, 2021

Ideas for Building Database for SMS Marketing

Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
October 7, 2021

Problem Solving Ideas, Part 2

My last post showed the steps I often take during a large project, trying to solve […]
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