October 14, 2020

Hot Audience Development Topics

Last week I had the honor of being on a panel during the first of 3 […]
August 11, 2020

A State of Awe

Note: this is adapted from a recent LinkedIn post I wrote that really resonated on that […]
March 24, 2020

Marketing and Database Ideas You Can Use Now

People are craving information and the opportunity to have control over something in this crazy world […]
February 26, 2020

Expanded Marketing Data Acronym List

The list of marketing acronyms grows!  There have been changes from my first blog list to […]
November 12, 2019

What is ABM, and how do you use it? Part 1

I hear publishing executives and sales regularly state they need to offer ABM programs.  But when […]
October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
July 30, 2019

Marketing Acronym Dictionary for Today’s Media Marketing Pros

Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM, […]
July 16, 2019

Stray Dog Restaurant is Found…to have Effective Marketing

Here is a short non-automated “drip marketing” success story. We have driven past the Stray Dog […]
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