November 12, 2019
I hear publishing executives and sales regularly state they need to offer ABM programs. But when […]
October 16, 2019
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting […]
July 30, 2019
Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM, […]
July 16, 2019
Here is a short non-automated “drip marketing” success story. We have driven past the Stray Dog […]
November 26, 2018
I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
August 30, 2018
Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.
December 6, 2017
It’s tempting to glide though the occasional slow work days of this holiday season, doing the […]
November 22, 2016
I think it’s important to say thank you to your customers. When they buy something or […]