March 24, 2020
People are craving information and the opportunity to have control over something in this crazy world […]
February 26, 2020
The list of marketing acronyms grows! There have been changes from my first blog list to […]
November 12, 2019
I hear publishing executives and sales regularly state they need to offer ABM programs. But when […]
October 16, 2019
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting […]
July 30, 2019
Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM, […]
July 16, 2019
Here is a short non-automated “drip marketing” success story. We have driven past the Stray Dog […]
November 26, 2018
I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
August 30, 2018
Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.