November 12, 2019

What is ABM, and how do you use it? Part 1

I hear publishing executives and sales regularly state they need to offer ABM programs.  But when […]
October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
July 30, 2019

Marketing Acronym Dictionary for Today’s Media Marketing Pros

Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM, […]
July 16, 2019

Stray Dog Restaurant is Found…to have Effective Marketing

Here is a short non-automated “drip marketing” success story. We have driven past the Stray Dog […]
November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
August 30, 2018

The List–A Critical Key to your Marketing Success

Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.
December 6, 2017

5 Ways to Jumpstart Your New Year Marketing Efforts Now

It’s tempting to glide though the occasional slow work days of this holiday season, doing the […]
November 22, 2016

How Not to Say Thank you

I think it’s important to say thank you to your customers. When they buy something or […]
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