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Helping media companies build
and engage an active audience.
May 17, 2022
Published by
CindyC
at
May 17, 2022
Categories
audience development
Content Marketing
Database
Featured
monetize
My Photos
Strategy
9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights
2 in-person events in 2 weeks after 2+ years working from home! They were invigorating, educational,
[…]
May 12, 2020
Published by
CindyC
at
May 12, 2020
Categories
email marketing
Featured
monetize
To Mail or Not to Mail, Part 2
Magazine publishers are struggling with how to manage their print and digital distribution in light of
[…]
April 28, 2020
Published by
CindyC
at
April 28, 2020
Categories
Featured
monetize
Strategy
To Mail or Not to Mail, Part 1
To mail or not to mail—magazines, I mean—is the question. With people working at home, some
[…]
January 21, 2020
Published by
CindyC
at
January 21, 2020
Categories
data
Database
Featured
monetize
5 Simple (and Cheap) Ways to Clean Up Your Database
Many personal New Year’s resolutions seem to be related to improving physical or mental health, organizing,
[…]
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
June 8, 2016
Published by
CindyC
at
June 8, 2016
Categories
data
Database
monetize
White Papers & Lead Generation—Evolving Daily. Part 1
White papers are reports usually offered as free downloads. The content is a focused topic that
[…]
January 22, 2016
Published by
CindyC
at
January 22, 2016
Categories
audience development
data
Database
Marketing
monetize
A Marketer’s 2016 Top Prediction
As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what
[…]
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