October 27, 2016
Published by CindyC at October 27, 2016
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Importance of Gearing Marketing Content to the Buying Process

Who are your marketing messages created for?  Do you have materials for people in every stage […]
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February 9, 2016
Published by CindyC at February 9, 2016
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5 Ideas to Help you Provide Better Advertiser Leads Now

Niche Marketing. Target marketing.  Today, these long-used marketing terms are mingling with the word narrowcasting, which […]
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January 22, 2016
Published by CindyC at January 22, 2016
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A Marketer’s 2016 Top Prediction

As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
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November 23, 2015
Published by CindyC at November 23, 2015
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2016 Marketing Plan Flip

For magazine publishers, media companies, information services companies—whichever moniker you go by–2015 has been a challenging […]
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May 21, 2015
Published by CindyC at May 21, 2015
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Last Ditch Efforts

When marketing efforts are not performing as hoped and BPA deadlines loom, many brands resort to […]
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April 20, 2015
Published by CindyC at April 20, 2015
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What’s Hidden Behind Your Walls?

My house is trashed.There are currently 3 floors of construction–all due from water leaking near the […]
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March 16, 2015
Published by CindyC at March 16, 2015
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Audience Development Role Today

The role of audience development has been getting press, with the impact it has on customer […]
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January 29, 2015
Published by CindyC at January 29, 2015
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Marketing Primer

Whether you are a new or experienced marketer, sometimes it helps to have a refresher on […]
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