I got 150+ emails in less than 3 days about Black Friday shopping! And then another stack came in over the weekend about Cyber Monday. The messaging is that every single business has the absolute best deals right now; my life will be incomplete if I don’t take advantage of each one of them.
There were so many that they blurred into each other, intent lost. After scanning many of them, I put together a list of 8 tactics that can make your emails stand out from the pack:
While it may be too late to incorporate these ideas into this holiday season promotions, we should all continue testing in 2019. I am such a huge proponent of testing; here is another post I wrote with testing ideas.
The journey continues.