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Helping media companies build
and engage an active audience.
October 31, 2022
Published by
CindyC
at
October 31, 2022
Categories
audience development
Content Marketing
Featured
Testing
Easy, Inexpensive Ideas to Increase Website Engagement
Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases. Marketers continue
[…]
May 17, 2022
Published by
CindyC
at
May 17, 2022
Categories
audience development
Content Marketing
Database
Featured
monetize
My Photos
Strategy
9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights
2 in-person events in 2 weeks after 2+ years working from home! They were invigorating, educational,
[…]
June 1, 2021
Published by
CindyC
at
June 1, 2021
Categories
audience development
Content Marketing
Create
Customers
email marketing
Emedia
Featured
Marketing
Part 2: To Gate or Not to Gate
“Gating” your website is when you allow site visitors to view a certain number of articles
[…]
May 18, 2021
Published by
CindyC
at
May 18, 2021
Categories
audience development
Content Marketing
Create
Customers
email marketing
Featured
Marketing
Part 1: Pop-up Ads are Popping up Everywhere, For Good Reason
Are website pop up ads annoying or effective?? While the ads can be distracting, they are
[…]
August 11, 2020
Published by
CindyC
at
August 11, 2020
Categories
Content Marketing
Featured
Marketing
My Photos
Thought Leadership
A State of Awe
Note: this is adapted from a recent LinkedIn post I wrote that really resonated on that
[…]
March 24, 2020
Published by
CindyC
at
March 24, 2020
Categories
audience development
Content Marketing
Database
email marketing
Featured
Marketing
Marketing and Database Ideas You Can Use Now
People are craving information and the opportunity to have control over something in this crazy world
[…]
March 18, 2020
Published by
CindyC
at
March 18, 2020
Categories
audience development
Content Marketing
Customers
email marketing
Featured
5 Ideas to Help You Market Now, during Turbulent Times
Audience marketers, here are 5 ideas you can use now to reach out to your customers.
[…]
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
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