A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the AAMP conference in LA, titled “ ALPHABET SOUP: MAKING SENSE OF TODAY’S TOP DATA MARKETING ACRONYMS. ”

You can find a copy of our presentation materials on the AAMP website here .

The presentation was a deeper dive into some of the marketing acronyms I posted in a recent post.

It was a several-step process to design, create and present together—with someone I had not met before this project. We collaborated extremely well, I learned a lot, and Elizabeth and I hope to do more together in the future.

Let me know if you have any questions or comments about our talk. And feel free to check out some of the other presenters’ materials as well.

The journey continues.  Cindy