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Helping media companies build
and engage an active audience.
October 31, 2022
Published by
CindyC
at
October 31, 2022
Categories
audience development
Content Marketing
Featured
Testing
Easy, Inexpensive Ideas to Increase Website Engagement
Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases. Marketers continue
[…]
October 25, 2021
Published by
CindyC
at
October 25, 2021
Categories
audience development
Database
Featured
Testing
Ideas for Building Database for SMS Marketing
Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
November 26, 2018
Published by
CindyC
at
November 26, 2018
Categories
audience development
Customers
Emedia
Featured
Marketing
Testing
8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages
I got 150+ emails in less than 3 days about Black Friday shopping! And then another
[…]
October 18, 2017
Published by
CindyC
at
October 18, 2017
Categories
audience development
Emedia
Testing
7 More Email Testing Ideas
Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s
[…]
September 1, 2017
Published by
CindyC
at
September 1, 2017
Categories
audience development
Testing
Email Best Practices–Ideas You can Use Now
Email best practices change as technology, habits, and consumer preferences change. Here are some of today’s
[…]
August 3, 2016
Published by
CindyC
at
August 3, 2016
Categories
Content Marketing
Customers
data
Database
Emedia
Marketing
Strategy
Testing
White Papers & Lead Generation-Part 2
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic,
[…]
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