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Helping companies build
and engage an active audience.
November 16, 2023
Published by
CindyC
at
November 16, 2023
Categories
audience development
Featured
Marketing
Testing
To Use SMS Marketing or Not?
The buzz of using text messaging or SMS marketing (short message service) as a marketing channel
[…]
June 6, 2023
Published by
CindyC
at
June 6, 2023
Categories
Featured
Marketing
monetize
Testing
Marketing Testing for Success
My key takeaway from the recent OX6 conference in Chicago: don’t be afraid to experiment with
[…]
October 31, 2022
Published by
CindyC
at
October 31, 2022
Categories
audience development
Content Marketing
Featured
Testing
Easy, Inexpensive Ideas to Increase Website Engagement
Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases. Marketers continue
[…]
October 25, 2021
Published by
CindyC
at
October 25, 2021
Categories
audience development
Database
Featured
Testing
Ideas for Building Database for SMS Marketing
Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
November 26, 2018
Published by
CindyC
at
November 26, 2018
Categories
audience development
Customers
Emedia
Featured
Marketing
Testing
8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages
I got 150+ emails in less than 3 days about Black Friday shopping! And then another
[…]
October 18, 2017
Published by
CindyC
at
October 18, 2017
Categories
audience development
Emedia
Testing
7 More Email Testing Ideas
Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s
[…]
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