November 16, 2023
The buzz of using text messaging or SMS marketing (short message service) as a marketing channel […]
June 6, 2023
My key takeaway from the recent OX6 conference in Chicago: don’t be afraid to experiment with […]
October 31, 2022
Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases. Marketers continue […]
October 25, 2021
Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
November 12, 2019
I hear publishing executives and sales regularly state they need to offer ABM programs. But when […]
October 16, 2019
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting […]
November 26, 2018
I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
October 18, 2017
Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]