March 24, 2022

What the heck do audience marketers do every day??

After 20+ years of consulting, it’s clear to me that every company has different ideas of […]
December 19, 2021

Reflections of Working During a Pandemic

This month I attended my first in-person client meeting since the pandemic started—at an international conference […]
October 7, 2021

Problem Solving Ideas, Part 2

My last post showed the steps I often take during a large project, trying to solve […]
September 21, 2021

Problem Solving Suggestions

Problem solving is what I do for clients. Recently, I had several projects that at first […]
June 21, 2021

Periodicals Prep Help Guide

4,000,000,000+.  That is the stunning number of magazines mailed through the USPS in 2019, according to […]
October 22, 2019

My Recent AAMP Presentation Materials Here

A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the […]
May 29, 2019

10 Reasons Media Companies Outsource Audience Development

Why do media companies outsource?  This is a question I hear sometimes from colleagues, when I […]
November 6, 2018

Lighting Your Path to Success

How do you simplify a challenging project that at first glance seems overwhelming? Procrastinate? Flounder in […]
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