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Helping companies build
and engage an active audience.
March 18, 2020
Published by
CindyC
at
March 18, 2020
Categories
audience development
Content Marketing
Customers
email marketing
Featured
5 Ideas to Help You Market Now, during Turbulent Times
Audience marketers, here are 5 ideas you can use now to reach out to your customers.
[…]
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
October 22, 2019
Published by
CindyC
at
October 22, 2019
Categories
audience development
Consulting
Database
email marketing
Featured
Speaking
My Recent AAMP Presentation Materials Here
A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
March 19, 2018
Published by
CindyC
at
March 19, 2018
Categories
Database
email marketing
Emedia
GDPR is (Still) Coming–Are you Ready? Part 2
Welcome to the Part 2 post about GDPR, the new privacy regulations that will impact marketers
[…]
December 6, 2017
Published by
CindyC
at
December 6, 2017
Categories
audience development
email marketing
Marketing
Planning
5 Ways to Jumpstart Your New Year Marketing Efforts Now
It’s tempting to glide though the occasional slow work days of this holiday season, doing the
[…]
February 22, 2017
Published by
CindyC
at
February 22, 2017
Categories
data
Database
email marketing
8 Questions To Ask About a Database Before Advertising
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise
[…]
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