People are craving information and the opportunity to have control over something in this crazy world we find ourselves right now. Yes, you should still market to your customers. As many people work from home, continue trying to reach them through multiple channels.
As we twist through the near future, the tone and offer of your message will be important. Even more critical will be the quality of your list. Examining and cleaning your list is something you can do now—there are many vendors who can help you with outside services as well.
Here are some of my recent posts about e-marketing, (cheap!) data hygiene, and database set up. Hopefully they will give you some inspiration of things you can do to help your email efforts now and later in the year.
Data hygiene & database management
Stay safe, stay home if you can, and hopefully stay busy. Feel free to reach out if you have any projects you need assistance with or need interim help as people on your team are dealing with other issues during this pandemic.
The journey continues. Cindy