Magazine publishers are struggling with how to manage their print and digital distribution in light of the pandemic impacting the world’s workforce. Part 1 of this 2-part post discussed some of the benefits and risks with switching from print to digital issues.
Here are a some examples of how publishers are trying to maintain magazine deliverability while many workplaces remain closed:
If you don’t have email addresses for subscribers, this is the perfect time to start collecting them. Add a website pop up that promotes new delivery options for subscribers ,or include an ad on your website.
Publishers need to be flexible as work environments change, with balancing readership, advertiser needs, and the ability to print and deliver their products.
The journey continues. Cindy