Do you have email addresses on your database?  What are you doing to build/clean them now?  If not, how can you start building an email database now?  With work from home continuing, email marketing has become a bigger part of many brands’ marketing tactics.

Email list decay was about 20-25% BEFORE the pandemic, according to Marketing Sherpa.  That percentage has certainly increased over the past few months. With email engagement increasing across many industries as COVID continues, your email list is a critical tool in your marketing success.

Here are 7 free and/or inexpensive ways you can use to build your email list.

• Include a delayed pop up on your website, asking for email addresses
• Add an online quiz on your site.  Respondents can give their email address to get the results
• Online contests
• Gate content, meaning recipients must give you some contact information to download your white paper/Infographic, ebook, online tool kit, etc.
• Post social media ads, driving people to your website with an offer
• Include share/forward options on your website’s content and downloads
• Allow customers to give customer reviews

I expect email marketing to remain a critical part of any marketing campaign into 2021.  So, if you don’t have an email-gathering strategy, now is the perfect time to create one. 

The journey continues. Cindy