February 28, 2018
Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
December 6, 2017
It’s tempting to glide though the occasional slow work days of this holiday season, doing the […]
October 18, 2017
Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
September 20, 2017
Last week I gave a presentation at the annual AAMP annual conference (Association for Audience Marketing […]
September 1, 2017
Email best practices change as technology, habits, and consumer preferences change. Here are some of today’s […]
June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
March 22, 2017
Your customers ARE your business. They can refer you to others, brag about your service, or […]
November 22, 2016
I think it’s important to say thank you to your customers. When they buy something or […]