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Helping companies build
and engage an active audience.
February 12, 2020
Published by
CindyC
at
February 12, 2020
Categories
Business
Create
Featured
My Photos
Strategy
Success
Thought Leadership
My 101st Website Blog Post!
Celebration time—this is blog post 101! The first 100 covered a wide variety of topics including
[…]
January 21, 2020
Published by
CindyC
at
January 21, 2020
Categories
data
Database
Featured
monetize
5 Simple (and Cheap) Ways to Clean Up Your Database
Many personal New Year’s resolutions seem to be related to improving physical or mental health, organizing,
[…]
December 19, 2019
Published by
CindyC
at
December 19, 2019
Categories
career
Featured
Thought Leadership
Always Learning: My Book Recommendations from 2019
A gift I give myself is the time to read. Since I was a child, I
[…]
December 10, 2019
Published by
CindyC
at
December 10, 2019
Categories
audience development
Business
career
Featured
Thought Leadership
AAMP and My New Board Membership
I am excited to announce that I have been elected VP, Membership for the AAMP (Association
[…]
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 31, 2019
Published by
CindyC
at
October 31, 2019
Categories
Business
career
Featured
Planning
Success
Thought Leadership
6 Ideas to Help Set and Manage Your Personal Business Goals
You still have 2 months to accomplish the 2019 business goals you set for yourself! NOT
[…]
October 22, 2019
Published by
CindyC
at
October 22, 2019
Categories
audience development
Consulting
Database
email marketing
Featured
Speaking
My Recent AAMP Presentation Materials Here
A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the
[…]
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