Many personal New Year’s resolutions seem to be related to improving physical or mental health, organizing, or the new trend of focusing on one word for the year. Do you also set business resolutions? And are any of them still in practice, as we pass mid-month of January?
In addition to purging from your drawers and refrigerator, this is the perfect time of year to clean up your….DATABASE!
Keeping your customer lists up to date will allow you to better target your marketing efforts, save money, stop overuse of your lists, and hopefully increase the value per name.
Here are 5 easy ideas to clean your database now:
Like a New Year’s resolution, start simple. Test one of these database cleansing efforts. Seeing the results on your audience knowledge and marketing efforts will hopefully inspire you to do some additional efforts.
The journey continues. Cindy