February 9, 2016

5 Ideas to Help you Provide Better Advertiser Leads Now

Niche Marketing. Target marketing.  Today, these long-used marketing terms are mingling with the word narrowcasting, which […]
January 22, 2016

A Marketer’s 2016 Top Prediction

As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
January 1, 2016

My 2016 Personal Exploration Goals

Can you accomplish a personal goal if you commit to working towards it for 10 minutes […]
December 23, 2015

Jesse Eisenberg and the Creative Process

How do you prefer to write? In longhand, on paper? Or on the computer? Me, I […]
November 23, 2015

2016 Marketing Plan Flip

For magazine publishers, media companies, information services companies—whichever moniker you go by–2015 has been a challenging […]
November 4, 2015

How far will you stretch?

Why are we so afraid of our career dreams coming true? Looking for a new job? […]
October 12, 2015

Ad Blocking–It’s here. It’s growing. It’s going to impact your business.

THE trending marketing buzzwords for the 4th quarter 2015 right now are “ad blocking”. For the […]
September 11, 2015

Benefits of Monetizing Your Data

Last week I attended an informative Gartner Briefing titled “Innovating with Information and Analytics.” Presented by […]
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