I have been a consultant for 18 years. Long enough to know some people roll their eyes, think I only work 2 hours a day, or can make my own schedule around my favorite TV shows. Wrong!
I am a business owner whose clients depend on me to achieve our set-upon goals. If I didn’t work diligently, honestly, and flexibly, I would not have some clients for 10+ years. Yes, still take the time to search out new and exciting projects.
As an audience development/marketing/database management consultant (the role changes with the project) on a daily basis I have to:
Plus, there is ongoing work to do to keep my business running:
Every year I think I learn to run my business more effectively. This year, for the first time, I have followed the lead of successful business owners and set aside weekly time on my calendar to focus on growing and honing my business. It’s too easy to spend all day on project work, not focusing on the business. This set-aside time has made me more efficient, given me some new ideas to try this year.
The balance of client-related work vs. running the business is delicate, yet important to manage. So yes, I am a consultant. And a successful business owner. And proud of both.
The journey continues.