testing

November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
October 18, 2017

7 More Email Testing Ideas

Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
August 3, 2016

White Papers & Lead Generation-Part 2

Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
November 23, 2015

2016 Marketing Plan Flip

For magazine publishers, media companies, information services companies—whichever moniker you go by–2015 has been a challenging […]
November 4, 2014

Reviewing your Online Customer Touch Points, Part 2 of 2

My recent blog post discussed how and why you should occasionally review the string of web pages […]
October 31, 2014

No Tricks, 7 Ideas to Add to your Marketing Bag of Treats

Rather than post Part 2 of my blog about using customer touch points today, Halloween seems […]
October 22, 2014

17 Test Marketing Ideas

Test, test, test! Testing seems to have disappeared from many marketing efforts, but it’s still my […]
October 13, 2014

Learning from Others

A couple weeks ago I spoke at and attended the AAMP (Association of Audience Marketing Professionals) […]
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