Test, test, test! Testing seems to have disappeared from many marketing efforts, but it’s still my mantra. Especially with email efforts, it is simple to set up marketing tests, often at minimal cost increases.
Our email boxes are overflowing, response rates are down, lists are fatigued. Testing is how we discover what makes our customers respond, what segments of our file work best, what formats they like, etc. I had a first renewal email effort control that was not beaten in 5-7 years, despite copy and format testing. This year new copy beat that control by 3.5%–a huge increase.
Here are 17 ideas you can test in your upcoming email marketing efforts:
Remember to only test one element for each effort. Have fun and let the strongest effort win!
Let the journey continue.
C
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[…] What are you testing? list, message, offer? The more you test, the better you know how your customers respond. A list of testing ideas can be found in this previous post. […]
[…] Keep testing on larger email efforts.The incremental response differences add up—and you will learn more about your customers. There are many posts with testing ideas on my blog including this one. […]
[…] and my clients know this is a fundamental tenet of mine. I have written about basic testing ideas before and spoke about this topic at the AAMP conference last […]