Rather than post Part 2 of my blog about using customer touch points today, Halloween seems the perfect day to post a lucky 7 treats for improving your data quality and hopefully response rates to your marketing efforts. Part 2 of Touch Points will be posted next Tuesday.
While some of these seem logical, I am consistently amazed that clients seem to be more focused on emailing to the same lists over an over, or growing their database size, rather than also mine customers they already have.
Stick one of more of these ideas into your bag of marketing tricks, to implement this year. No calories in any of them—and varying costs, which can result in a few new customers or improved sales.
The journey continues.