email marketing

October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
April 25, 2018

GDPR: Regulators are Coming

Do you think because you are a US-based firm that GDPR regulations are outside your sphere […]
March 7, 2018

GDPR is Coming–Are you Prepared? Part 1

Apologies in advance that this post is so long. There is a lot of information to […]
February 28, 2018

The Case for Audience Development Professionals as Content Marketers

Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
October 18, 2017

7 More Email Testing Ideas

Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
September 20, 2017

AAMP Meeting & Presentation

Last week I gave a presentation at the annual AAMP  annual conference (Association for Audience Marketing […]
September 1, 2017

Email Best Practices–Ideas You can Use Now

Email best practices change as technology, habits, and consumer preferences change. Here are some of today’s […]
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