When was the last time you looked at your email marketing efforts, from your recipient’s point of view? Especially to someone who isn’t very familiar with what you are offering?
Reviewing some emails that hit my in-box recently, I think many emails are not looked at from the email receiver’s eyes.
Here are a couple ideas that might improve your email engagement:
Avoid spam by including an opt out in the footer of each email
Arguably, the most important element of your email is who you are mailing to–the quality of your list. I have written about ideas to clean up your data here, here, and here.
The journey continues. Cindy