Is your customer email engagement as burnt-out as your personal video meeting excitement? How do your emails stand out from your competitors, also fighting for screen time? 

Statista estimates that 306.4 BILLION emails will be sent in 2020. To prepare for 2021, it is time to put some creativity and energy back into your marketing emails.

Messaging is different than it was a year ago. Responses and customer needs and attention have also changed.

Here are a couple simple—no cost—ideas you can test to hopefully improve email opens, click thrus and responses:

• Make sure the offer is relevant to your audience.  This sounds so basic, but when you continually hit the exact same audience with different offers, no matter who your target customer is, response rates will drop and opt outs will increase.
• Use a catchy subject line. 
• Have a clear call-to-action (CTA).
• Test, test, test.  And test more. 
• Write your email, then simplify it—wording, context, offer.
• Repeat of #1–target your offer!

I have written several posts recently about database health and marketing, including ideas to inexpensively clean up your database. 

The journey continues.

Cindy