March 24, 2022

What the heck do audience marketers do every day??

After 20+ years of consulting, it’s clear to me that every company has different ideas of […]
December 19, 2021

Reflections of Working During a Pandemic

This month I attended my first in-person client meeting since the pandemic started—at an international conference […]
October 25, 2021

Ideas for Building Database for SMS Marketing

Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
October 7, 2021

Problem Solving Ideas, Part 2

My last post showed the steps I often take during a large project, trying to solve […]
September 21, 2021

Problem Solving Suggestions

Problem solving is what I do for clients. Recently, I had several projects that at first […]
June 21, 2021

Periodicals Prep Help Guide

4,000,000,000+.  That is the stunning number of magazines mailed through the USPS in 2019, according to […]
June 1, 2021

Part 2: To Gate or Not to Gate

“Gating” your website is when you allow site visitors to view a certain number of articles […]
May 18, 2021

Part 1: Pop-up Ads are Popping up Everywhere, For Good Reason

Are website pop up ads annoying or effective??  While the ads can be distracting, they are […]
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