After 20+ years of consulting, it’s clear to me that every company has different ideas of what someone in “audience development” or “audience marketing” does for their job.
Whether a company offer print products, digital ones, online-only services, or some combination, the job responsibilities for an audience marketing expert handles are similar. But, they also vary by company. Some of these include:
It’s a list that changes often. That is what keeps each day in audience marketing interesting.