response rates

October 18, 2017

7 More Email Testing Ideas

Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
August 31, 2016

What’s in Your Mix?

How do you mix up your marketing efforts? Are you using all the tools available to […]
August 3, 2016

White Papers & Lead Generation-Part 2

Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
January 22, 2016

A Marketer’s 2016 Top Prediction

As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
November 23, 2015

2016 Marketing Plan Flip

For magazine publishers, media companies, information services companies—whichever moniker you go by–2015 has been a challenging […]
July 20, 2015

5 Low-Cost Ideas to Improve Email Response Rates. Now.

How do we increase email response rates? Today it seems every client wants to email faster, […]
January 5, 2015

5 Direct Marketing Predictions for 2015

It’s the time of year for predictions and wrap ups, promises and plans, hopes and new […]
November 4, 2014

Reviewing your Online Customer Touch Points, Part 2 of 2

My recent blog post discussed how and why you should occasionally review the string of web pages […]
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