How do we increase email response rates? Today it seems every client wants to email faster, bigger, more impatiently to improve dropping response rates. The same or overlapping segments on a database repeatedly receive messages, while other segments are ignored.
We have all worked with marketers who believe the theory that if you continually market to absolutely everyone over and over you will eventually hit your goals. The opposite will happen. You will frustrate your key customers, resulting in increased opt outs, lower click throughs and responses, and ignored offers.
Here are 5 practical, low cost ideas I have had success with in the last year in the never-ending quest to improve marketing results:
If you can incorporate ONE of these ideas into a marketing email in the next month, I am confident you will see an improvement in your results–assuming you are already offering the correct product to the right audience. And you may look at your efforts with a different view in the future.
The journey continues.