audience development

June 6, 2023

Marketing Testing for Success

My key takeaway from the recent OX6 conference in Chicago: don’t be afraid to experiment with […]
March 24, 2022

What the heck do audience marketers do every day??

After 20+ years of consulting, it’s clear to me that every company has different ideas of […]
June 1, 2021

Part 2: To Gate or Not to Gate

“Gating” your website is when you allow site visitors to view a certain number of articles […]
October 14, 2020

Hot Audience Development Topics

Last week I had the honor of being on a panel during the first of 3 […]
October 6, 2020

I am Speaking at AAMP/MCMA Candid Conversations

Join us! I will be speaking this Friday, 10/9 with some dynamic women about today’s issues […]
July 9, 2020

USPS Rule Extension Benefits Periodicals

A welcome temporary reprieve from the USPS, for periodicals mailers! A USPS rule exception will allow […]
March 24, 2020

Marketing and Database Ideas You Can Use Now

People are craving information and the opportunity to have control over something in this crazy world […]
December 10, 2019

AAMP and My New Board Membership

I am excited to announce that I have been elected VP, Membership for the AAMP (Association […]
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