My key takeaway from the recent OX6 conference in Chicago: don’t be afraid to experiment with your audience marketing efforts. This was a consistent message throughout the sessions.
Here are some ideas you can incorporate in your audience marketing efforts today. Many of them are free, and some might help to drive revenue.
Audience Marketing Insights
Event Marketing Insights
Customer expectations have changed, post-pandemic. Both Catherine White, CMO, Bisnow and Liz Irving, CMO, Clarion discussed how a combination of media coverage and events gives sponsors both short-term connections and longer-term opportunities.
OX6 this year included conversations that encompass the entire brand, such as magazines, newspapers, newsletters, events, and other content driven products. Incorporating testing and internal customer data into your marketing strategies will impact your brands’ success.
The journey continues. Cindy