targeting

August 3, 2016

White Papers & Lead Generation-Part 2

Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
January 22, 2016

A Marketer’s 2016 Top Prediction

As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
November 24, 2014

Thanksgiving: Success is in the Preparation

This month I have been inundated with ads, recipes, and media advice about the highly anticipated […]
November 4, 2014

Reviewing your Online Customer Touch Points, Part 2 of 2

My recent blog post discussed how and why you should occasionally review the string of web pages […]
October 31, 2014

No Tricks, 7 Ideas to Add to your Marketing Bag of Treats

Rather than post Part 2 of my blog about using customer touch points today, Halloween seems […]
October 8, 2014

Improving Use of Customer Touch Points: AAMP synopsis

Last week I was privileged to speak at the AAMP (Association for Audience Marketing Professionals) annual […]
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