October 22, 2019

My Recent AAMP Presentation Materials Here

A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the […]
October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
September 5, 2019

Themes of Digital Summit, 2019

Are you marketing products or marketing to people? That question posed at last week’s Digital Summit […]
August 19, 2019

5 Areas to Consider When Creating Your Database

Recently my mom and I spent hours going through 2 cabinets full of my parents’ files. […]
July 30, 2019

Marketing Acronym Dictionary for Today’s Media Marketing Pros

Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM, […]
July 16, 2019

Stray Dog Restaurant is Found…to have Effective Marketing

Here is a short non-automated “drip marketing” success story. We have driven past the Stray Dog […]
June 13, 2019

Database Management Ideas to Better Organize and Use your Company Information

Here is a little word play…not quite rhymes… with some ideas of how I think you […]
May 29, 2019

10 Reasons Media Companies Outsource Audience Development

Why do media companies outsource?  This is a question I hear sometimes from colleagues, when I […]
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