January 22, 2016

A Marketer’s 2016 Top Prediction

As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
November 23, 2015

2016 Marketing Plan Flip

For magazine publishers, media companies, information services companies—whichever moniker you go by–2015 has been a challenging […]
May 21, 2015

Last Ditch Efforts

When marketing efforts are not performing as hoped and BPA deadlines loom, many brands resort to […]
April 20, 2015

What’s Hidden Behind Your Walls?

My house is trashed.There are currently 3 floors of construction–all due from water leaking near the […]
March 16, 2015

Audience Development Role Today

The role of audience development has been getting press, with the impact it has on customer […]
January 29, 2015

Marketing Primer

Whether you are a new or experienced marketer, sometimes it helps to have a refresher on […]
December 23, 2014

Holiday Sharing

It is a gifting time of year.  We share sentiments, cards, gifts, money, time.  As a […]
December 17, 2014

Saying Thank You–and Meaning It

Thank you. Thank you. Thank you. This is the time of year when we hear these […]
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