It is a gifting time of year.  We share sentiments, cards, gifts, money, time.  As a business owner, I think it’s important to show my customers special appreciation each holiday season.  Frankly, I am surprised each year that fewer of my suppliers say “thank you” at all, even via a card.  It is a simple way to strengthen relationships, market our companies, and stay front of mind for our current customers and prospects.

A small gift, for my readers, is a copy of my recent presentation given at both AAMP in LA and MCA in Chicago.  This presentation was on Better Using Customer Touch Points to Build Audience Relationships.  Several people have asked for a copy of the slides, so here they are.

MCA presentation 12-14

Happy Holidays and Merry Christmas to all my readers.

Tune in next time for some of my predictions of what I think the Hot Topics will be for audience development in 2015.

The journey continues.

C