September 23, 2016
Firm A: Technology specialist got a new email provider. Prior to this, there were no discussions […]
August 3, 2016
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
June 8, 2016
White papers are reports usually offered as free downloads. The content is a focused topic that […]
May 11, 2016
In a publishing or information services company, every department has data. A lot of it. In […]
March 16, 2016
Spring, is a time when many people clean out their cabinets, basements, spice drawers, closets. It […]
February 9, 2016
Niche Marketing. Target marketing. Today, these long-used marketing terms are mingling with the word narrowcasting, which […]
January 22, 2016
As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
September 11, 2015
Last week I attended an informative Gartner Briefing titled “Innovating with Information and Analytics.” Presented by […]