June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
February 22, 2017
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise […]
August 3, 2016
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
June 8, 2016
White papers are reports usually offered as free downloads. The content is a focused topic that […]
May 11, 2016
In a publishing or information services company, every department has data. A lot of it. In […]
March 16, 2016
Spring, is a time when many people clean out their cabinets, basements, spice drawers, closets. It […]
January 22, 2016
As an audience marketer, my #1 marketing prediction for what is HOT in 2016 remains what […]
September 11, 2015
Last week I attended an informative Gartner Briefing titled “Innovating with Information and Analytics.” Presented by […]