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Helping companies build
and engage an active audience.
February 26, 2020
Published by
CindyC
at
February 26, 2020
Categories
audience development
Database
Featured
Marketing
Speaking
Expanded Marketing Data Acronym List
The list of marketing acronyms grows! There have been changes from my first blog list to
[…]
December 10, 2019
Published by
CindyC
at
December 10, 2019
Categories
audience development
Business
career
Featured
Thought Leadership
AAMP and My New Board Membership
I am excited to announce that I have been elected VP, Membership for the AAMP (Association
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 22, 2019
Published by
CindyC
at
October 22, 2019
Categories
audience development
Consulting
Database
email marketing
Featured
Speaking
My Recent AAMP Presentation Materials Here
A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
May 7, 2019
Published by
CindyC
at
May 7, 2019
Categories
audience development
Content Marketing
Featured
5 Usable Ideas from OX3
There was an abundance of informative content and networking at Omeda’s OX3 event this past week.
[…]
November 26, 2018
Published by
CindyC
at
November 26, 2018
Categories
audience development
Customers
Emedia
Featured
Marketing
Testing
8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages
I got 150+ emails in less than 3 days about Black Friday shopping! And then another
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
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