October 18, 2017
Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
September 20, 2017
Last week I gave a presentation at the annual AAMP annual conference (Association for Audience Marketing […]
September 1, 2017
Email best practices change as technology, habits, and consumer preferences change. Here are some of today’s […]
June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
March 22, 2017
Your customers ARE your business. They can refer you to others, brag about your service, or […]
November 22, 2016
I think it’s important to say thank you to your customers. When they buy something or […]
February 9, 2016
Niche Marketing. Target marketing. Today, these long-used marketing terms are mingling with the word narrowcasting, which […]