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Helping companies build
and engage an active audience.
May 17, 2022
Published by
CindyC
at
May 17, 2022
Categories
audience development
Content Marketing
Database
Featured
monetize
My Photos
Strategy
9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights
2 in-person events in 2 weeks after 2+ years working from home! They were invigorating, educational,
[…]
May 4, 2022
Published by
CindyC
at
May 4, 2022
Categories
career
Featured
Success
Thought Leadership
Inspired Learning
I recently had the honor of attending Northwestern/Kellogg’s for Women Board Director Development program. I was
[…]
March 24, 2022
Published by
CindyC
at
March 24, 2022
Categories
audience development
Business
career
Consulting
Featured
What the heck do audience marketers do every day??
After 20+ years of consulting, it’s clear to me that every company has different ideas of
[…]
December 19, 2021
Published by
CindyC
at
December 19, 2021
Categories
Consulting
Coronavirus Media Impact
Featured
Thought Leadership
Reflections of Working During a Pandemic
This month I attended my first in-person client meeting since the pandemic started—at an international conference
[…]
October 25, 2021
Published by
CindyC
at
October 25, 2021
Categories
audience development
Database
Featured
Testing
Ideas for Building Database for SMS Marketing
Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported
[…]
October 7, 2021
Published by
CindyC
at
October 7, 2021
Categories
Business
Consulting
Featured
Planning
Success
Problem Solving Ideas, Part 2
My last post showed the steps I often take during a large project, trying to solve
[…]
September 21, 2021
Published by
CindyC
at
September 21, 2021
Categories
Business
Consulting
Customers
Featured
My Photos
Strategy
Problem Solving Suggestions
Problem solving is what I do for clients. Recently, I had several projects that at first
[…]
June 21, 2021
Published by
CindyC
at
June 21, 2021
Categories
audience development
Consulting
Featured
Planning
Periodicals Prep Help Guide
4,000,000,000+. That is the stunning number of magazines mailed through the USPS in 2019, according to
[…]
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