Test, test, test! Testing seems to have disappeared from many marketing efforts, but it’s still my mantra. Especially with email efforts, it is simple to set up marketing tests, often at minimal cost increases.
Our email boxes are overflowing, response rates are down, lists are fatigued. Testing is how we discover what makes our customers respond, what segments of our file work best, what formats they like, etc. I had a first renewal email effort control that was not beaten in 5-7 years, despite copy and format testing. This year new copy beat that control by 3.5%–a huge increase.
Here are 17 ideas you can test in your upcoming email marketing efforts:
Remember to only test one element for each effort. Have fun and let the strongest effort win!
Let the journey continue.