Who is defining your key audiences?

In media, sales and editorial are certain they can know it, based on who their current KNOWN advertisers.  To get a more complete picture, the team should work with strategic -thinking audience marketing and content marketing pros who understand your markets and customer data. 

Today’s consumers– in both B2B and B2C markets—move and pivot quickly.  When a piece of content or item sold goes viral, it can rapidly bring in new customers. Even without a “viral moment” your current clients will need solutions for new problems or products.

What then?  How do you keep them coming back? Most importantly, how do you monetize them?

You need a team and systems that give you the ability to

• react quickly when the market changes unexpected

• capture some contact information of a new customer

• have your customer data accessible, quantifiable

• maintain your data on a secure and flexible platform

• Be able to scale up or down as needed

Success today will be for those who know their audience and can react quickly.  Are you ready?

The journey continues. Cindy