AAMP Meeting & Presentation

Last week I gave a presentation at the annual AAMP  annual conference (Association for Audience Marketing Professionals) in LA.  My husband Bob Kennedy, who works for Omeda, and I did a joint presentation on Deep Dive into Email Marketing.  We discussed database quality, ways to build your database, and best practices for email today.  The latter might change by 2018, since technology and recipients’ expectations seem so fickle.   This was a first for us–and I think it was a success!

Here is a copy of our final presentation, if you want to learn more about email marketing today: Cardinal-Kennedy AAMP presentation 9-17 V7

I attended and presented at AAMP several years ago, and this year surpassed my expectations. It was great to interact with so many audience marketing professionals and long-time friends, who are facing similar work struggles.  Knowledgeable speakers with fun networking events make for a worthwhile show.

Contact me if you have any questions about our presentation or topics.

The journey continues.

C

P.S. Bob and I  put a lot of time into this presentation. Please don’t “steal” our slides to use as your own, unless you ask expressly for permission to do so.

Holiday Sharing

It is a gifting time of year.  We share sentiments, cards, gifts, money, time.  As a business owner, I think it’s important to show my customers special appreciation each holiday season.  Frankly, I am surprised each year that fewer of my suppliers say “thank you” at all, even via a card.  It is a simple way to strengthen relationships, market our companies, and stay front of mind for our current customers and prospects.

A small gift, for my readers, is a copy of my recent presentation given at both AAMP in LA and MCA in Chicago.  This presentation was on Better Using Customer Touch Points to Build Audience Relationships.  Several people have asked for a copy of the slides, so here they are.

MCA presentation 12-14

Happy Holidays and Merry Christmas to all my readers.

Tune in next time for some of my predictions of what I think the Hot Topics will be for audience development in 2015.

The journey continues.

C

Improving Use of Customer Touch Points: AAMP synopsis

Last week I was privileged to speak at the AAMP (Association for Audience Marketing Professionals) annual conference in LA.  I had not attended one of their events before; I met, listened to, and networked with many new-for-me industry colleagues. It was enlightening and inspiring.

My presentation had the complicated but very real title of “How to Better Utilize your Brand’s Customer Touch Points to Build Audience Relationships.” As marketers today, I think this truly what we need to do every day as information becomes even more fragmented, email boxes full, our customers’ attention spread across many projects.

We need to build engagement with our current customers, so we become their go-to brand, their go-to website, their go-to media.  We need to continue to show relevance, that we can solve their problem, satisfy a need.  To do this, we need to review and make sure that we are using each touch-point, especially on the web, is enticing.

Our customers want TARGETED offers that show we know where the industry is going, bring knowledge they need.  People are opting out of unfocused messages at an alarmingly high rate.

Internally, departments need to work together to share data, create a common branding message, and stagger sending messages. My presentation gave specific ways to examine your current touch points, improve your  branding and messaging, and why all marketers should be doing this right now.

It’s that simple. And that complicated.

C

P.S. Please comment, email or call if you want a copy of my Power Point presentation.

P.P.S.  Next blog post will include some valuable things I learned from other AAMP presentations.