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Helping companies build
and engage an active audience.
June 5, 2025
Published by
CindyC
at
June 5, 2025
Categories
audience development
data
Database
Featured
Ideas to Improve List Quality (part 2)
My last post discussed the sorry state of many lists today and reasons why it is
[…]
May 8, 2025
Published by
CindyC
at
May 8, 2025
Categories
data
Database
Featured
List Quality is Key Today
It’s become a marketing and business mantra–first party data is essential, and list quality is key.
[…]
March 6, 2025
Published by
CindyC
at
March 6, 2025
Categories
AI
audience development
data
Database
Featured
7 Ways to Use AI to Clean & Build Your Database
How will you use AI to help clean, enhance and build your database this year? There
[…]
September 21, 2023
Published by
CindyC
at
September 21, 2023
Categories
data
Database
Featured
Resources
Thought Leadership
Reasons to Build a Database and FREE List of Questions to Ask When Planning
Can you create a profile of your most valuable customers? Does your organization use customer data
[…]
August 2, 2023
Published by
CindyC
at
August 2, 2023
Categories
data
Database
Featured
Keeping the Edge on Your Database
We had a stack of knives and garden tools sharpened earlier this year. We saved about
[…]
May 17, 2022
Published by
CindyC
at
May 17, 2022
Categories
audience development
Content Marketing
Database
Featured
monetize
My Photos
Strategy
9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights
2 in-person events in 2 weeks after 2+ years working from home! They were invigorating, educational,
[…]
October 25, 2021
Published by
CindyC
at
October 25, 2021
Categories
audience development
Database
Featured
Testing
Ideas for Building Database for SMS Marketing
Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported
[…]
April 28, 2021
Published by
CindyC
at
April 28, 2021
Categories
data
Database
Featured
Clean Data, Cleaner World
Does it sound silly that having a clean database can help the environment? Think about it.
[…]
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