June 5, 2025

Ideas to Improve List Quality (part 2)

My last post discussed the sorry state of many lists today and reasons why it is […]
May 8, 2025

List Quality is Key Today

It’s become a marketing and business mantra–first party data is essential, and list quality is key. […]
March 6, 2025

7 Ways to Use AI to Clean & Build Your Database

How will you use AI to help clean, enhance and build your database this year? There […]
September 21, 2023

Reasons to Build a Database and FREE List of Questions to Ask When Planning

Can you create a profile of your most valuable customers?  Does your organization use customer data […]
August 2, 2023

Keeping the Edge on Your Database

We had a stack of knives and garden tools sharpened earlier this year. We saved about […]
May 17, 2022

9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights

2 in-person events in 2 weeks after 2+ years working from home!  They were invigorating, educational, […]
October 25, 2021

Ideas for Building Database for SMS Marketing

Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
April 28, 2021

Clean Data, Cleaner World

Does it sound silly that having a clean database can help the environment?  Think about it.  […]
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