How will you use AI to help clean, enhance and build your database this year? There are many ways AI platforms like ChatGPT can help you to automate some time-consuming, mundane, or repetitive tasks.

Recently, Vesna Moore, Director of Audience Development & CASL Compliance from Annex Business Media and I co-presented a webinar on this topic, sponsored by AAMP.  

Here are some ways we discussed about how you can use AI now—often at no cost– to help manage and enhance your data:

·     Provide insights on email marketing campaigns

·     Clean and standardize data

·     Better define your audience

·     Acquire new prospects

·     Consolidate data to share with others

·     Improve marketing efforts by using AI to brainstorm ideas, edit copy, and write subject lines and social media posts

·     Upgrade SEO optimization– including key word research assistance, creating meta descriptions and tags

Some important things to remember when using AI in your work efforts:

·     Ask targeted questions: the more focused the information you feed into the AI platform, the better the output will be.

·     Data privacy: data fed into a public platform like chatGPT becomes public. Use an internal AI program with firewalls for sensitive data, if possible.

·     When you use AI, be sure to spot check that the data is correct.

Let AI help free up time to focus on more engaging work.

Our AAMP presentation included some sample questions you can ask ChatGPT to help improve your responses.  If you want a copy of our slide deck, let me know.

The journey continues. C